Edible Scotch Pods Cause ‘a Bit of a Stir’ With Whisky Fans


Glenlivet, one of the venerable names in Scotch whisky, experimented with something new this month: a tiny whisky cocktail that comes in a clear, edible packet instead of a glass.

It even came with a hashtag for social media: #noglassrequired. But Twitter users seemed unimpressed, and a little freaked out.

In a video released last week, Glenlivet described the walnut-size pouches as “edible cocktail capsules made from seaweed, meaning no need for a glass, ice or a cocktail stirrer.”

“To enjoy them, pop the capsule in your mouth and take a bite to release the delicious cocktail ingredients,” said the video, which as of Monday had been viewed more than 8.5 million times on Twitter. Three cocktails are available in the pouches, and the recipes were developed by Tayer + Elementary, a bar in London.

But whisky capsules are meant to be ingested (by people of legal drinking age). You can swallow the clear pouch, which comes from Notpla, a London start-up whose biodegradable packaging products have been used for things like keeping marathon runners hydrated without plastic bottles and paper cups.



Sahred From Source link Fashion and Style

Leave a Reply

Your email address will not be published. Required fields are marked *