James Charles, From ‘CoverBoy’ to Canceled

When James Charles became the first male face of CoverGirl, following in the steps of supermodels and celebrities like Tyra Banks, Taylor Swift and Katy Perry, he was just a high school senior in Bethlehem, N.Y. He would charge friends between $5 and $10 to do their makeup for special occasions and had amassed a few hundred thousand Instagram followers by posting his eye-catching D.I.Y. beauty looks.

A few months later, he introduced a merchandise line called Sisters Apparel (Mr. Charles calls his fans “sisters”), and last November, he partnered with Morphe, a beauty retailer, on a $39 eye-shadow palette and a $149 set of makeup brushes. According to Mr. Charles, the first collection sold out within a day.

As he raked up deals, Mr. Charles’s fan base grew. On Friday, he had more than 16 million YouTube subscribers and nearly as many Instagram followers, and had posted about attending the Met Gala, the biggest party in fashion.

But in a matter of days, everything changed. Mr. Charles is now the subject of an ongoing debate about betrayal among a passionate group of beauty vloggers and their followers.

She said that she was also upset by Mr. Charles’s attempt to “trick a straight man into thinking he’s gay, yet again,” an incident she said happened at her most recent birthday celebration.

Sahred From Source link Fashion and Style

Leave a Reply

Your email address will not be published. Required fields are marked *